A complete marketing campaign strategy for the ICA Festival. It identifies three key audiences- creative practitioners, prospective students, and the general public and tailors messaging to each. The content strategy rests on three pillars: Revealing the Process, Building a Community, and Student Spotlights.
Promotional poster designed for the ICA Festival campaign. The poster aims to communicate a key message; from workshop invitations to Stamp Rally instructions while maintaining a cohesive visual identity across all touchpoints.
A selection of social media posts created for the ICA Festival campaign. Each post aligns with one of the three content pillars; Revealing the Process, Building a Community, and Student Spotlights, using a consistent visual language to build recognition and engagement across Instagram and LinkedIn.
