A creative repackaging of the Sony PSP 1000, reimagined through a "girly pop" aesthetic and inspired by how it felt to play as a child. The original handheld gaming device is transformed with soft colour palettes, playful typography, decorative embellishments, and feminine detailing - challenging traditional tech packaging conventions while celebrating a distinct, personality-driven visual identity.
Marketing visual poster for the Sony PSP 1000 girly pop repackaging; soft colours, playful compositions, and feminine-forward tech marketing.
Process photos documenting concept sketches, material exploration, and assembly of the girly pop PSP 1000 repackaging.